APA

Kinnear T. C., Taylor J. R., . (1996). Marketing research. New York: McGraw-hill.

Chicago

Kinnear Thomas C, Taylor James R, . 1996. Marketing research. New York: McGraw-hill.

Harvard

Kinnear T. C., Taylor J. R., . (1996). Marketing research. New York: McGraw-hill.

MLA

Kinnear Thomas C, Taylor James R, . Marketing research. New York: McGraw-hill. 1996.