TY  - GEN
AU  - Aaker
AU  - Kumar, V.
AU  - Day, J.
TI  - Marketing research
SN  - 0-471-36340-5
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - 658.8 MAR
ER  -