TY  - GEN
AU  - Kotler, Philip
AU  - Shalowitz, Joel
AU  - Stevens, Robert J.
TI  - Strategic marketing for health care organizations
SN  - 978-0-7879-8496-0
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Marketing
KW  - SaÃºde e higiene pÃºblicas
KW  - 658.8:614 STR
ER  -