By Ruby Parker Puckett.
San Francisco Jossey-Bass 2013 .
575p. 28 cm.
978-0-470-58374-6

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By Joanne Desmond.
San Francisco Jossey-Bass 2000 .
265p. 22cm.
0-7879-4797-0

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By Philip Kotler.
San Francisco Jossey-Bass 2008 .
556 p. 24 cm.
978-0-7879-8496-0

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By Allen E. Ivey.
San Francisco Jossey-Bass 1986 .
xxiv, 385 p. 24 cm.
1-55542-022-2

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By Lu Ann Aday.
San Franciso Jossey-Bass 2006 .
xxii, 518 p. 24 cm.
978-0-7879-7560-9

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