000 00584 m a2200241 4500
090 _a79136
100 _a20040323 m y0pory5003 ba
102 _aUS
606 _aMarketing
215 _a751 p.
_d21 cm
005 20180928122841.0
702 1 _aDay
_bJ.
101 0 _aeng
200 1 _aMarketing research
_fD. Aaker
_gV. Kumar
_gJ. Day
010 _a0-471-36340-5
701 1 _aKumar
_bV.
205 _a7th ed.
001 79136
930 _dESSVA - IPSN
_lESSVA
_mMonografia
675 _a658.8 MAR
210 _aNew York
_cJohn Wiley & Sons
_d2000
700 _aAaker
_bD.
990 _cMON